Corporate Identity

The advantage of having a strong identity is that many other companies will categorize you as being more powerful, professional, and more reliable as a business. Being more powerful gives you more respect and more respect presents you with better business opportunities whether it is with your customers, sponsors, or your distributors. Your customers will familiarize themselves with your identity.

YOUR BUSINESS IMAGE

Corporate Identity (or Corporate Design) is the visual representation of an organization, including its logo, design, typefaces and colors, as well as its philosophy. The process of creating your corporate identity usually involves the creation of the following:

» logo design	is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. The shape, color, typeface, etc. should be distinctly different from others in a similar market.
» letterhead design	is the business stationery imprinted with the company's name, address, and logo.
» business card design	a business card typically includes the name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s) and/or e-mail addresses.
» envelope design	an envelope is a packaging product, usually made of flat, planar material such as paper or cardboard, designed to contain a flat object such as a letter.